Boston Consulting Group (BCG) has been recognized as one of the most prominent consulting firms in the world. Its prestige places it, along with McKinsey and Bain, in what’s known as the “Big Three” of the industry. Currently it has approximately 78 offices located in 43 countries across the world.
The firm recruits exceptional graduates and working professionals to join their team. They visit colleges and universities to find passionate individuals who are capable of developing recommendations after thoroughly analyzing a business case. Recruiters employ various tools for screening applicants, but the first document they check is your BCG cover letter.
If you’re in the process of crafting an impressive cover letter, here are some pointers to follow:
Research and Network
In order to write a letter that creates value to BCG, research the firm and network with people who are or were connected with the firm. The information you learn from the firm’s website, books, magazines, and employees will guide you in finalizing the content of your letter. A letter will only pique the interest of the recruiter if it’s customized to the company’s direction, goals. and needs.
Think of a Structure
Before you turn on your computer and start typing, think about how you will structure your BCG cover letter. To simplify things, follow this outline:
|First Paragraph||Explain how you came across the vacant position. State whether you read it in a newspaper or heard about it from a connection on LinkedIn.|
|Middle Paragraphs||Summarize your qualifications for the position. You can state your total years of professional experience or highlight two or three accomplishments.|
|Last Paragraph||State your expectations from the firm. Do you wish to be contacted for an interview via your mobile phone? Will you follow up after two weeks?|
A cover letter must only contain relevant information. Remember, BCG receives numerous applications each year. Recruiters only have a short time to review your document so it must expertly convey your qualifications.
Mentioning the name of a key person in the management consulting firm or industry can make your cover letter unique. However, when you do this, explain how your encounter with the consultant has convinced you to pursue a career at BCG. Were you motivated by his or her description of the company’s culture and goals? Are you interested in the challenging working environment? Recruiters are interested in this type of information.
If your work history listed on your resume has noticeable gaps, or if you are shifting careers, you should explain these issues in your BCG cover letter. Recruiters might question why you stopped working for a couple of years or why you decided to leave sales and pursue a career in management consulting. Your explanation will help recruiters understand where you came from and how you can contribute to their goals. Everything must be clear from the beginning; otherwise, you could be instantly rejected for the opening.
Proofread Your Letter
Review your cover letter a few times before you send it to BCG. Make sure the content is relevant, interesting, and substantial. Furthermore, it must be free from spelling, grammatical, and punctuation errors. Mistakes give recruiters the impression that you are not meticulous with details and/or you have poor communication skills. If you want objective feedback about your BCG cover letter, ask a friend for help or contact an expert.
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